Abu Dhabi Commercial Bank (ADCB) is a premier bank in the UAE, widely recognised for its diverse services. ADCB includes retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, and corporate finance.
ADCB is committed to a client-centric approach, aiming to create an inclusive platform for both online users and those in physical branches. They aimed to redesign their website for seamless accessibility and upgrade their offices per ‘people of determination’ directives.
As part of HH Sheikh Mohammed bin Rashid Al Maktoum’s policy for people of determination, ADCB enlisted our team at Five7T to rewrite their website content. They also required an “accessibility tool” to enable easy access to relevant information for people of determination. The language needed to be clear, concise, and responsive.
With ADCB’s website receiving 1.5 million monthly visits, we at Five7T had to implement accessibility tools without disrupting the user experience. The changes involved adjusting colours, font sizes, and spacing. Additionally, we had to install PoD-compliant signage and demonstrations, ensuring they were simple, self-explanatory, and policy-compliant.
Working closely with ADCB, we ensured the website was practical and met all their needs. The redesigned site included an accessibility tool with text-to-voice, text style, and colour features. We also installed multiple PoD-compliant signs and informational graphics in their office.
Five7T successfully executed the project, aligning the changes with ADCB’s brand guidelines and message.
If you found our work impressive and wish to use our services, please get in touch with us at Five7T. We have a rich history of working with diverse clients and are confident in meeting your needs. Contact us at 07774 774 254 for more information.