Harbour Hotels owns a chain of luxurious hotels in South England. They are famous for their top-quality accommodation and award-winning restaurants. From the calming coast to bustling cities, each hotel encapsulates the essence of its location. Harbour Hotels prioritise maintaining their prestigious brand among all the top-quality group hotels. They offer exceptional rooms, as well as host weddings, seasonal celebrations, and corporate events.
Harbour Hotels approached Five7T intending to expand its portfolio. We were tasked with enhancing their SEO and Pay-Per-Click (PPC) efforts to promote the brand and attract more guests. Additionally, we needed to develop a bespoke booking system that would be user-friendly for guests. Harbour Hotels aimed to boost its online ranking and promote diverse services, including accommodation, weddings, and dining.
Promoting and boosting Harbour Hotels’ online presence involved substantial work, especially given the competitive market. Our challenge was to devise an SEO and PPC strategy to elevate the brand above its rivals. With numerous hotels under the company’s umbrella, we needed to create targeted campaigns for each one to improve PPC conversion rates. Key areas of focus included hotels, restaurants, bars, and weddings.
To achieve the desired results, we implemented a comprehensive plan. Our PPC strategy involved creating 30 to 50 campaigns for each hotel within the Harbour Hotels portfolio. Each campaign included features such as conversion tracking for forms and calls. Over three months, our dedicated team doubled the client’s PPC conversion rates.
We conducted extensive keyword research for our SEO work, analysed ranking and search volumes, examined traffic volumes, and provided a detailed breakdown of ranking opportunities. This thorough approach saw Harbour Hotels expand its portfolio through our SEO support for new hotel launches.
Our efforts resulted in significant improvements for Harbour Hotels. The meticulous PPC campaigns doubled conversion rates, enhancing the client’s online visibility and attracting more guests. Our SEO strategies supported the successful launch of new hotels, contributing to the client’s expansion goals.
At Five7T, we are always open to hearing from clients needing innovative SEO and PPC solutions. If you aim to elevate your business with cutting-edge ideas and methods, contact us. We would be delighted to discuss your goals and objectives. Call us on 07774 774 254 to find out how we can help you achieve success.