Capita PLC is one of the leading business process outsourcing companies in the UK, and it has over 30 years of experience. It works with private and public sector clients, including banks, telecommunications providers, and government bodies. Capita PLC solves complex problems, enhances productivity, leverages technology, and improves customer and public services.
We worked with several clients under the Capita PLC umbrella, including Knowledge Pool, Capita Apprenticeships, Blue Sky, and Bright Wave. Each client had unique requirements, from website building and maintenance to SEO services. Our goal was to promote awareness of Capita PLC’s various campaigns.
Web Design, SEO
Our primary challenge was to build and maintain distinct websites for each company while ensuring they were identifiable as part of Capita PLC. Each company had different objectives and needed a unique approach. Implementing effective SEO campaigns for each entity was also challenging.
Additionally, we needed to promote awareness of the Capita PLC brand and its various initiatives, including apprenticeship programmes. Understanding their competitive position and analysing visitor journeys across their websites was essential.
We collaborated closely with Capita PLC to design and build each website. Each site was given its identity while maintaining a clear association with the Capita PLC brand. We conducted in-depth competitor analysis for the SEO campaigns to understand their position and refine our strategy. This helped us enhance brand awareness and promote their apprenticeship programmes effectively.
Our efforts significantly boosted brand recognition and participation in government apprenticeship programmes. We provided detailed reports tracking visitors’ journeys across the websites, offering stakeholders valuable insights into their audience’s geographic and demographic profiles. This data enabled Capita PLC to make informed decisions about the company’s direction.
At Five7T, we are eager to work with reputable clients who want to promote their brands and services. We offer bespoke web design, SEO, graphic design, and PPC services. Whatever your needs, we’re here to help. Call us today at 07774 774 254 to discover how we can support your business.